OUT AND ABOUT MARKETING.
We are a next-gen digital agency.
Our key focus is search engine optimization and social media marketing.
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01
DISCOVERY
02
CONSULT
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LAUNCH
our services
our Approach
ABOUT
Want to learn a bit more about us and our inherent approach to digital marketing, tech, search engine optimization and paid ads?
Then take a quick glance at our about us page. Meet the team. Learn about our vision and decide if we are the right fit for you.
Why Us?
STAYING UP ² DATE
We believe in staying up to date on the latest developments in the search industry to deliver you the best possible service.
EXPERIENCE
We have vast experience in search engine optimization and paid marketing. Trust in our expertise and leverage our knowledge to your benefit.
TEAMWORK
Our tightly-knit team works in synergy to provide you with the best possible SEO and digital marketing services.
WHAT WE DO
TECHNICAL SEO
Technical SEO: The Foundation of a Search-Friendly Site
Technical SEO involves the nitty-gritty backend optimizations that ensure a website is crawlable, secure, and structured for both search engines and users. A pivotal aspect is Site Architecture Optimization, which involves organizing a website’s content in a logical manner, enhancing both user experience and a search engine’s ability to crawl the site effectively. Other critical tasks include Mobile Responsiveness, ensuring the website functions flawlessly across all devices, and SSL/HTTPS Implementation to secure user data and boost trustworthiness. Managing Error Pages and optimizing XML Sitemaps and Robots.txt files are also key to guiding search engines through the site efficiently.
Link BUilding
Link Building: Expanding Web Authority
Link Building extends a website’s reach and authority through the acquisition of backlinks from other reputable sites. Techniques like High-Quality Backlinks acquisition, Content Marketing, and Guest Posting are employed to establish a website’s authority and improve its SERP ranking. Social media platforms are also leveraged for Social Media Engagement, creating opportunities for backlinks and enhancing the website’s online presence. Niche strategies like engaging in Niche Directories and Forums or collaborating with influencers further bolster a site’s link profile.
ON-PAGE SEO
On-Page SEO: Enhancing Individual Page Elements
On-Page SEO focuses on optimizing the visible content and elements of a webpage to make it more appealing to search engines and users alike. This includes Keyword Optimization, where specific target keywords are incorporated into titles, headers, and the main content. Meta Tags Optimization ensures each page has compelling titles and descriptions that appear in search results, while URL Optimization involves crafting clean, descriptive URLs. A unique element is Rich Snippets, utilizing structured data to enhance listings in search results, making them more informative and attractive to potential visitors.
PR & CVW
PR & Speed Optimization: Boosting Visibility and Performance
Finally, PR & Speed Optimization focuses on maintaining a positive brand image while ensuring the website performs at lightning speed. Page Speed Enhancements and Image Optimization are critical for reducing bounce rates and improving user experience. Advanced techniques like implementing Content Delivery Networks (CDN) and Compression methods significantly decrease loading times. Moreover, Critical Path Optimization ensures that essential resources are loaded first, enhancing the perceived speed and responsiveness of the website.
| Technical SEO | On-Page SEO | Content Optimization | Link Building | PR & Speed Optimization |
|---|---|---|---|---|
| Site Architecture Optimization: Ensuring a logical structure for better crawlability and user experience. | Keyword Optimization: Integrating targeted keywords into titles, headers, and text. | Quality Content Creation: Developing relevant, informative, and engaging content. | High-Quality Backlinks: Acquiring links from reputable sites to enhance authority. Examples are Guest posts and digital PR, link insertions or citations | Page Speed Enhancements: Optimizing load times for better user experience and SEO. |
| Mobile Responsiveness: Making sure the website is fully functional and accessible on mobile devices. | Meta Tags Optimization: Crafting descriptive titles and descriptions for each page. | Keyword Rich Content: Strategically using keywords within content to meet SEO standards. | Content Marketing: Promoting content through various channels to earn links. | Image Optimization: Reducing file sizes to speed up page loading without compromising quality. |
| SSL/HTTPS Implementation: Securing the site to protect user data and improve trust. | URL Optimization: Creating clean, descriptive URLs for each page. | Use of Multimedia: Incorporating images, videos, and infographics to enrich content. | Guest Posting: Writing articles for other websites with a link back to your site. | Browser Caching: Leveraging caching to reduce load times for repeat visitors. |
| Error Page Management: Fixing or redirecting broken links and 404 pages. | Internal Linking: Strategically linking to other pages within your website to distribute page authority. | Content Updates and Refreshes: Regularly updating existing content to keep it relevant. | Social Media Engagement: Using social platforms to create backlink opportunities. | Content Delivery Network (CDN): Utilizing CDNs to speed up content delivery globally. |
| XML Sitemaps and Robots.txt: Managing how search engines crawl and index the site. | Image Alt Text: Adding descriptive text to images for better indexing and accessibility. | User Engagement Metrics: Enhancing content to improve dwell time and reduce bounce rates. | Niche Directories and Forums: Placing links in industry-specific directories and forums. | Compression: Implementing Gzip or Brotli compression to reduce the size of HTML, CSS, and JavaScript files. |
| Structured Data Markup: Implementing schema.org to provide search engines with detailed page information. | Rich Snippets: Using structured data to enhance listings in search results. | E-A-T Optimization: Ensuring content reflects Expertise, Authoritativeness, and Trustworthiness. | Influencer Collaborations: Partnering with influencers to gain backlinks and visibility. | Critical Path Optimization: Prioritizing the loading of essential resources to improve perceived speed. |
Why brandable domain names are important
If you are in the process of starting your own business online, one of the things you first want to decide is the name your business will run under. To some extent, this is even more important on the Internet than it is in the bricks and mortar world, as the name of your business will often be your URL as well. This is why brandable domains are so important.
A brandable domain name will not only be something your viewers will have to remember to be able to get to your site, it will also stick in their minds as a way to describe your company and what you do.
What is a brandable domain name? — This is your URL, or the name your business will have online followed by a dot com or net or org. It will usually be the same name as your business and will be your brand (e.g. scholl2017.de). The name you go under for everything that you do. It often describes your business and what you do, or what is important to you, and it explains what your priorities are.
Why is it so important? — When you start to create a web presence, you want to have a name people can remember, as well as a name that they think about when they think about a specific thing. So, for instance, if you are starting an entertainment news website, you would want to have a name that is connected to entertainment. If you are setting up a site for your law firm, you would want your law firm’s name to be in the URL.
“In a digital era where identities merge and competition flourishes, securing a brandable domain name is not just a choice, but a cornerstone of business strategy. It’s the first step towards crafting an indelible mark in the minds of your audience, ensuring that your brand not only navigates but thrives in the vast sea of online entities.”
Where to buy a brandable domain name — There are several websites that deal exclusively in expired domains or brandable domains. Run an online search for the keywords ‘brandable domain name’ and check out the prices of the companies that sell them, as well as if they have the name you want listed in their inventory.