OUT AND ABOUT MARKETING.

Why brandable domain names are important

If you are in the process of starting your own business online, one of the things you first want to decide is the name your business will run under. To some extent, this is even more important on the Internet than it is in the bricks and mortar world, as the name of your business will often be your URL as well. This is why brandable domains are so important.

A brandable domain name will not only be something your viewers will have to remember to be able to get to your site, it will also stick in their minds as a way to describe your company and what you do.

What is a brandable domain name? — This is your URL, or the name your business will have online followed by a dot com or net or org – bbc.com or apple.com. It will usually be the same name as your business and will be your brand. The name you go under for everything that you do. It often describes your business and what you do, or what is important to you, and it explains what your priorities are.

Why is it so important? — When you start to create a web presence, you want to have a name people can remember, as well as a name that they think about when they think about a specific thing. So, for instance, if you are starting an entertainment news website, you would want to have a name that is connected to entertainment. If you are setting up a site for your law firm, you would want your law firm’s name to be in the URL.

Where to buy a brandable domain name — There are several websites that deal exclusively in expired domains or brandable domains. Run an online search for the keywords ‘brandable domain name’ and check out the prices of the companies that sell them, as well as if they have the name you want listed in their inventory.

What Local SEO is All About

If you own a local business that has a physical location which receives customers, then you will definitely need to learn more about local SEO. In many ways, local SEO is similar to traditional SEO, as you would be deploying methods and techniques that have an aim of improving your ranking on search engines like Google and Bing. However, local SEO targets primarily local searches, which are search queries done by people in your local area by people who are interested to buy something that your business may offer them.

There are various ways to improve your local SEO. You can try to do these by yourself, however many businesses have chosen instead to enlist the help of an experienced local SEO agency in order to get better results. 

When doing local SEO, you will be primarily focusing on building a positive online presence for your business, as opposed to simply building links everywhere. 

Local SEO is all about citations, which are mentions of your business name, address and phone number online. You can build these citations by having your business added to a variety of online directories, review sites and by creating social media profiles for your company.

Having positive reviews from customers will also have a big impact on your local SEO. 

Search engines like Google will give a higher position to businesses that have proven to be legitimate by receiving a decent amount of positive ratings on Google + Local, but also on external review sites like Yelp. Therefore, it is very important that you encourage your customers to leave you reviews after they shop with you.

What an SEO company does

An SEO company is a business that centers around helping to increase their client’s visibility on the web. This has the major advantage of making it easier for persons to find a website, which means that potential customers are more likely to use the services listed on it. There are a couple of important things done by an SEO company including frontend website design, and assisting a company with off website promotion.

SEO and frontend website design

The first thing an SEO company can do is to help design or alter a website so it is more likely to show up on a search engine search. This involves adding keywords that most people search for when looking for the kind of services offered by the website. Some of the keywords can contain things like the kind of products they offer, their location, and some descriptive lines. It is also possible to increase a website’s web presence by adding additional pages of content that will actually be looked at by visitors. This makes a search engine notice that people spend time on the site.

SEO and offsite promotion

The second thing a SEO company can do is to do promotional actions offsite. This usually involves posting content that contains keywords, information about the services offered by the website they are promoting, and a link to the website. This has the benefit of referring persons to the actual website when thy happen to stumble across it. It also has the benefit of making a search engine think that people are talking about the website, which makes it show up higher on their rankings.