What We Cover and Why

The menu only has room for the section names, so this page fills in the detail. Each section below has a short description and one or two articles that make a sensible starting point.

Getting the message out

Marketing & Sales

Planning, branding and the visual side of a small business, along with a look at how particular industries sell to their customers. Start with how to write a marketing plan on one page, then see how a consistent look comes together in creating and polishing SVG designs online.

PR & Media

Earning attention rather than paying for it: writing news that editors can use, approaching reporters and being helpful once they reply. Begin with a press release editors read and follow it with how to pitch a local journalist.

Being found nearby

Local Marketing

For businesses whose customers live down the road: map listings, reviews and the replies that sit beneath them. Read getting more Google reviews the honest way first, then responding to negative reviews for the harder days.

The money side

Finance

General explanations of the money questions business owners and households run into, from automated investing to the monthly cost of television. Start with how flexible TV plans change what French households pay. These pages describe how things work and are not personal advice.

Insights

Longer reflections that cross section lines, such as our look at automated trading with AI, written in Dutch.

Beyond the five sections

Some articles touch on subjects next door to marketing: how boutique wealth firms court business owners, how television services are changing across Europe, or how to run a house clearance after an inheritance like a small project. You will find them listed within the sections above.

How the sections connect

The sections lean on each other. A one-page plan tells you which channels matter; the press and local pages show how to work those channels well; the money pages help you judge what the effort is worth. Reading across them in that order gives a fair picture of how a small business can grow its name without overspending.

Finding your way

• Unfamiliar term? Check the plain-English glossary.
• Curious how articles are prepared? Read writing with care.
• Missing a subject you need? Propose it on the contact page.